Module 6: Applying in GTM

Example #1 and #2

#1. Get the product’s name (as a GTM variable) when you click the “Add to cart” button.

#2. When the “Add to cart” button is clicked, send an add_to_cart event to GA4 (together with an “items” array).

Beach Paradise

Enjoy a relaxing time at the sunny beaches of the Bahamas.

$1999

Example #3

Send the “view_item_list” event when at least one product (from the list below) is displayed.

Beach Paradise

Enjoy a relaxing time at the sunny beaches of the Bahamas.

$1999

Mountain Adventure

Experience the thrill of mountain climbing in the Rockies.

$1499

Cultural Expedition

Immerse yourself in the rich culture and history of Japan.

$2499