What is Google Tag Manager?
Google Tag Manager (GTM) is a free tool that allows marketers and webmasters to manage and deploy marketing tags (snippets of code or tracking pixels) on their website (or mobile app) without having to modify the code. It’s essentially a “tag management system” that acts as a middleman between your website and third-party analytics and marketing services.
How Does it Work?
GTM involves a little bit of initial setup: you need to add a small snippet of code to your pages, and from then on, you manage your code snippets via the GTM user interface. Once GTM is installed, you can use it to add, edit, and disable tags without having to touch the source code of your website.
Benefits of Using Google Tag Manager
One of the major benefits of using Google Tag Manager is speed. Changes can be made quickly and can be deployed by anyone who has access to the GTM dashboard, not just developers. This speeds up the process and frees up valuable developer resources. Additionally, GTM helps ensure that tags fire in the correct sequence, thereby reducing errors and improving site performance.
Conclusion
In conclusion, Google Tag Manager not only simplifies the process of managing third-party code snippets but also enhances the speed and efficiency at which these changes can be implemented, thereby optimizing both marketing and web performance.